POSITION AVAILABLE Digital Marketing & Partnerships Administrator

Written By Daniel Gianchino

Job Title: Digital Marketing & Partnerships Administrator
Position Type: Full-Time
Reporting To: General Manager

About Us:
The McKinnon Basketball Association (MBA) is one of Victoria’s fastest growing community sporting Association’s.
Managing a quality Junior and Senior Domestic competition, we participate in Basketball Victoria’s VJBL and BigV leagues as the McKinnon Cougars, and we offer a range of beginner, development and high performance programs every day of the week. Our vision is to be leaders in moving the game forward, enabling everyone within our community to participate, grow and develop in the sport of basketball.

Position Overview:
This is an exciting opportunity to join an Award Winning Association. We're looking for a dynamic, creative, sports enthusiastic Digital Marketing & Partnerships Administrator to join our team and take our brand, partnerships and digital presence to the next level!

As a designer and content creator you will be responsible for planning, producing and executing our vision and marketing strategies across Facebook, Instagram, Tik Tok, website and email marketing. The role also includes overseeing our online merchandise store and developing and managing partnerships that support our key programs, drive growth and engagement, while ensuring our partners receive maximum value and exposure.

This is an on-site role at our Moorabbin office and across various basketball venues within our community.

Key Responsibilities:

    • Oversee all MBA communications across all platforms including website, Instagram,

      Facebook, TikTok, LinkedIn, Twitter, email campaigns.

    • Collaborate with MBA’s Graphic Design Team to implement brand style guide and produce

      brand-aligned visuals and high-quality graphics, promotional material & digital content

      using Adobe Creative Suite (Illustrator, Photoshop, etc.) and Canva.

    • Plan, create, schedule & post compelling content for all digital platforms based on

      competitions, programs, player signings, announcements, game day material and activities.

    • Produce game-day content creation and rapid-turnaround graphics for all competitions,

      programs and events.

    • Ensure all content is visually appealing, on-brand, and engages the MBA community.

    • Engage with the online community: respond to comments, manage interactions and

      monitor social media trends.

    • Manage and maintain the MBA website, ensuring it is up-to-date and user friendly.

    • Design, create and schedule email campaigns, blogs and newsletters, to promote

      products sponsors, new launches and announcements that aligns with MBA strategic goals

      using email management software (eg MailerLite, Mailchimp, Campaign Monitor).

    • Manage and nurture relationships with partners and sponsors, delivering tailored

      activations and ensuring contractual obligations are met.

    • Identify new partnership opportunities that align with our brand and support sponsorship

      acquisition.

    • Collaborate with internal teams and stakeholders to develop content and align creative

      assets with campaign goals that promote key events, programs and initiatives.

    • Assist in the organisation of Association events and marketing initiatives, including finding

      venues, compiling database, preparing presentations, yearbook and managing event

      logistics.

    • Oversee MBA merchandise store - managing stock, sales and logistics.

    • Prepare monthly engagement reports on campaign performance and partnership.

      outcomes.

    • Stay updated on trends, and digital marketing best practices.

Key Skills and Qualifications:

    • Experience in social media and digital marketing.

    • Experience with digital marketing tools and platforms (Meta Business Manager, Mailchimp, Canva/Adobe Suite).

    • Ability to create engaging content, including reels and stories.

    • Strong design principles, including typography, layout, and brand alignment.

    • Be a storyteller!

    • Thrive in a fast-paced sporting environment.

    • Detail-oriented with excellent communication and time management skills.

    • A passion for basketball, or sports, with the ability to translate it into creative outputs.

    • Confidence to organise events and handle logistics.

    • A proactive, positive attitude and a willingness to learn.

    • Must be available to work some weekends and evenings.

What We Offer:

    • A fun and friendly work environment, where everyone is valued.

    • A dream role in sport!

    • Support and training to help you thrive in your role.

    • A licence to be creative and create stories that make a real impact.

    • Reward and recognition for excellent performance – we believe in taking care of our team!

Why Join Us?

At McKinnon Basketball, we’re passionate about what we do and how we do it. We value our team members and strive to create a supportive and inclusive workplace. This is a great opportunity to be part of a fast-growing sporting organisation and gain hands-on experience in all areas of marketing.

If you’re creative, proactive, and ready to take on all sorts of marketing challenges, we’d love to hear from you!

How to Apply:

Tell us your story and send us your resume and creative portfolio, showcasing examples of your work in content creation, graphic design, or other relevant projects.

Applications should be sent to Anita Ledger at gm@mckinnonbasketball.org.

Applications close Friday 3rd October.

Daniel Gianchino
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